Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of ecommerce businesses are turning to server-side tracking as a method to enhance their information collection processes. While it calls for much more technical knowledge than normal GTM and may introduce added prices, it can cause better accuracy and even more dependable information


Pixel tracking uses a piece of code to sign up conversions on your site. It's very easy to set up and much less vulnerable to ad blockers.

1. Extra accurate information
The traditional technique of tracking conversions on an internet site, utilizing pixels, is having trouble with altering internet browser personal privacy policies. This means that the data being sent to Google Ads, Facebook Business Manager and various other platforms is less precise than it needs to be.

Server-side tracking is a much more safe alternative that helps to bypass these limitations, as it's packed from your very own domain and treated as first-party code, implying it's much less most likely to be affected by ad blockers or other safety actions. This provides much more precise information and an extra complete photo of individual trips throughout channels.

Furthermore, this sort of monitoring permits businesses to track conversions outside of the site, such as telephone call and in-store brows through, which can be difficult for pixel-based tracking. This versatility provides marketers much more ownership over the data they send, and makes it much easier to abide by numerous information regulations. It's additionally a lot much less at risk to fraud, as it's more difficult for fraudulent actors to control the system by changing the postback link.

2. Better control over information.
Server-side monitoring permits businesses to collect and enhance data prior to sending it to third-party analytics/advertising platforms. This boosts information efficiency and accuracy, which can aid marketing experts make even more enlightened marketing decisions.

Traditional pixel monitoring relies upon JavaScript tracking codes that are positioned in web site site visitors' web browsers. These tracking codes are commonly blocked by ad blockers, which can result in data collection disruptions and inaccurate outcomes. Server-side monitoring allows companies to bypass these limitations and provide exact, regular data that is less at risk to interference.

This type of monitoring likewise enables businesses to track conversions that take place beyond the site, like phone calls and in-store purchases. This is necessary given that new privacy policies such as Apple's Intelligent Tracking Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is a key reason that S2S is a lot more dependable for businesses looking for to adapt to these adjustments.

3. Much less prone to fraudulence
Server-side tracking enables services to manipulate information payloads prior to it gets to third party endpoints, boosting safety and security and privacy. This is specifically essential as various web browsers and platforms progressively change just how they deal with cookies. For example, in iphone 14, Safari will just provide first-party cookie data and will certainly not allow pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and remain to track conversions that happened outside of your website.

Furthermore, server-side tracking enables you to record individual information directly by yourself servers. This gets rid of dependence on third parties, which can be vulnerable to breaches and personal privacy offenses.

A server-side tracking system is a collection of instructions that informs your internet site's server what occasions to record. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's likewise made use of to trigger event-based ads, such as retargeting. On the other hand, pixel tracking is an alternate approach that uses YouTube Ads performance tracking a little item of code on your webpage to gather information from customers.

4. Easier to carry out
Server-side monitoring is a data collection process that occurs on the internet site's very own web server, bypassing web browser constraints. This implies that data accumulated by the website/app is first sent out to the server where it's processed and after that sent to analytics devices like Google Analytics or Facebook Pixel.

The benefit of this method is that it minimizes the extent of information management and provides organizations a lot more control over transmission, making it generally much more trustworthy. Therefore, it's less prone to data difficulties brought on by points like a broken connection or an active ad blocker being set up.

With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, yet this is after that passed straight to your marketing and advertising tools on the server. This allows you to have more accurate data and helps guarantee compliance with privacy policies such as GDPR. Additionally, it likewise prevents the tracking restrictions imposed by web browsers and ad blockers.