Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of e-commerce businesses are turning to server-side monitoring as a means to improve their information collection processes. While it calls for a lot more technical knowledge than regular GTM and might introduce added expenses, it can lead to better accuracy and even more trustworthy data


Pixel tracking utilizes an item of code to sign up conversions on your internet site. It's easy to set up and much less vulnerable to ad blockers.

1. Much more precise information
The typical method of tracking conversions on a site, utilizing pixels, is having problem with transforming internet browser privacy policies. This implies that the data being sent to Google Advertisements, Facebook Manager and various other systems is much less exact than it should be.

Server-side tracking is a more protected choice that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other protection measures. This provides much more accurate data and an extra full photo of user journeys throughout networks.

Additionally, this type of monitoring permits services to track conversions outside of the website, such as call and in-store sees, which can be challenging for pixel-based tracking. This adaptability provides marketing professionals much more ownership over the information they send, and makes it easier to follow different data regulations. It's additionally a great deal much less prone to scams, as it's harder for deceitful actors to adjust the system by changing the postback URL.

2. Much better control over data.
Server-side monitoring enables businesses to accumulate and enhance data prior to sending it to third-party analytics/advertising platforms. This boosts data efficiency and accuracy, which can help marketing professionals make more enlightened advertising decisions.

Standard pixel tracking relies upon JavaScript tracking codes that are put in internet site visitors' internet browsers. These tracking codes are typically blocked by advertisement blockers, which can result in data collection disturbances and unreliable results. Server-side tracking enables services to bypass these limitations and supply accurate, constant information that drip campaign automation is less at risk to interference.

This sort of tracking likewise permits companies to track conversions that happen outside of the website, like phone calls and in-store purchases. This is necessary because brand-new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is a crucial reason why S2S is much more trusted for companies looking for to adjust to these modifications.

3. Much less vulnerable to fraud
Server-side monitoring makes it possible for companies to control information payloads before it gets to 3rd party endpoints, improving safety and personal privacy. This is especially crucial as various browsers and platforms progressively transform how they deal with cookies. For instance, in iphone 14, Safari will only deliver first-party cookie data and will certainly not permit pixel-based monitoring. Using server-side tracking, you can bypass these restrictions and remain to track conversions that took place outside of your site.

Furthermore, server-side monitoring enables you to capture individual information straight by yourself web servers. This eliminates dependence on third parties, which can be susceptible to violations and personal privacy offenses.

A server-side tracking system is a set of instructions that tells your web site's web server what occasions to videotape. This information is after that sent out to analytics tools like Google Analytics and Facebook Business. It's also utilized to set off event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternate approach that makes use of a tiny item of code on your page to accumulate information from users.

4. Easier to implement
Server-side tracking is a data collection process that happens on the website's own server, bypassing web browser constraints. This means that information accumulated by the website/app is first sent out to the web server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.

The advantage of this technique is that it minimizes the range of data management and gives organizations more control over transmission, making it generally more dependable. Therefore, it's much less vulnerable to information difficulties triggered by things like a broken link or an energetic advertisement blocker being set up.

With OWOX BI's Server-Side Tracking, your company can collect real-time conversion information similarly that you would certainly with pixels or a cookie, however this is then passed directly to your advertising and marketing devices on the server. This allows you to have more exact information and assists guarantee compliance with personal privacy guidelines such as GDPR. Furthermore, it also avoids the monitoring restrictions imposed by browsers and advertisement blockers.